Business & Therapy Therapist Niche Finder + 90-Day Marketing Plan
Free — no signup required
Step 1 of 3

Build your positioning statement

Answer four questions. Get four ready-to-use versions — a Psychology Today opening, a generic directory version, one for referral conversations, and one for your website homepage.

Before you start — a few things to know
  • Spell check your outputs before using them — the tool generates based on exactly what you type in.
  • The positioning statements are starting points, not final copy — adjust the language until it sounds like you.
  • The referral source list is a category guide, not a research tool — you still need to find the specific people in your area.
  • The 90-day plan works only if you run it consistently — selecting goals does not replace doing the work.
  • This tool does not save your data — if you close the browser your inputs are gone. Use the copy or print buttons before closing.
  • Results are only as specific as your inputs — vague answers produce vague statements.
  • This toolkit is for educational purposes only — the outputs it generates are not a substitute for professional legal, financial, or business counsel. Use them as a starting point, not a final plan.
I work with who they are (plural) navigating their problem, in their words . They come to therapy ready to the outcome — start with a verb .
License type
City and state
Live preview — updates as you type
Psychology Today
Directory
Referral
Website
Step 2 of 3

Find your referral sources

Select your specialty. Get the six referral source types most likely to send you consistent clients — ranked by priority, with guidance on why each one matters and when they refer.

Your primary specialty
Secondary specialty (optional)
Step 3 of 3

Build your 90-day plan

Select the actions that apply to your practice in each area — then add any specifics in the box below. The tool builds your sprint plan with review questions at day 30, 60, and 90.

Positioning goals
Positioning means making sure every place someone finds you says the same specific thing about who you serve. Select everything that applies to your practice right now.
Update Psychology Today profile
Rewrite your bio opening, headline, and specialty keywords to reflect who you actually serve
Rewrite website homepage
Lead with the client's problem and a clear outcome — not your license and modalities
Update social media bios
LinkedIn, Instagram, Facebook — all should say the same thing about who you serve
Create a practice overview
A clean, single-page document that tells a referral source exactly who to send and how to reach you
Update voicemail greeting
Every touchpoint matters — your voicemail should confirm who you serve and what to expect
Update email signature
Your signature is a low-effort, high-frequency positioning touchpoint — use it deliberately
Anything else — or want to be more specific about timelines?
Referral goals
Referral goals are about building the human relationships that fill a practice. Select the actions that are realistic for this 90-day sprint.
Research 10 target referral sources
Find the specific people — not just categories — who work with your population in your area
2 new introductions per week
Consistent outreach over 90 days produces 24 new referral conversations — enough to build 3 to 5 active relationships
Follow up with 1 existing contact per week
Referral relationships erode without maintenance — one touchpoint per week keeps you top of mind
Send overview to 5 referral sources
A concrete first step — getting your one-pager into the hands of five specific people by day 30
Attend 1 professional networking event
In-person presence at a relevant professional event — a medical conference, a legal association meeting, a school counselor training
Send a value-add resource
A brief article, a clinical summary, a practical guide — something that helps a referral source understand their patients better
Anything else — or specific people or organizations you want to target?
Visibility goals
Visibility means building a body of work that a referral source can point to and say — this person knows this population. Select what is realistic and sustainable for this sprint.
1 substantive post per week
One well-written post per week that demonstrates genuine expertise in your niche — not a motivational quote, a real insight
Set up Google Business Profile
Local search is one of the highest-intent client acquisition channels available — and most therapists have never claimed their profile
1 blog post per month
Three posts over 90 days — each one targeting a search term your ideal client or referral source would actually use
Distribute overview to 10+ referral sources
Getting your one-pager into circulation across your referral network — the document that makes referral frictionless
Request 3 reviews
Reviews build trust for prospective clients and referral sources who look you up before sending someone your way
Create a referral source page
A page on your website specifically for physicians, attorneys, and other referral sources — answering the questions they ask before sending a patient
Anything else — or specific platforms or channels you want to focus on?